Getting more leads is essential to growing
your real estate business. In today's world where more people do their research
and part of their shopping online, that means driving more visitors to your
website. However, they must be quality leads who actually spend time on your
site and follow up. Here are a few tools to help you get more leads.
Sidebars
Create widgets along the sides of your
content to get people to click for more information or to sign up for a
newsletter. Experts estimate that these widgets can convert about 1-2 percent
of your visitors. They are in plain sight right next to the content your
visitors are reading and make it easy for them to take the next step.
Pop-ups
Not everyone likes pop-ups, but they are
effective when done right. They have a decent conversion rate of about 5
percent of your visitors. Make sure they are interesting and capture the
attention of your audience. SumoMe is one option that is free and comes with
tools to help you customize for your audience.
Calls to Action
Catch people's attention while they are
reading the content with a call to action plug-in. If they are ready to make
the decision right then, you don't want to wait until later. Call to Action is
a plug-in you can use for WordPress sites that will improve your conversion
rate without distracting your readers.
Opt-ins for the End
When people finish reading your content,
they are more likely to take the next step. That is why adding an opt-in at the
end of your page or blog post has the best effect. Set up a box where people
can subscribe to your list for more information. Optin Forms is a free option
that has special features that you pay for.
With numerous options available, you have
to figure out which ones work best for you. Make the right choices and you will
get your audience's attention and help you sell more homes.
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