Tricks to Help Sellers Market Their Homes

It takes a complete strategy to market a home successfully. When applied correctly, they get the results that you want in the shortest time frame. Here are the strategies that seller's agents employ.

Know the Right Price

Realtors must know the art of pricing to ensure that the home appeals to the most buyers. This means understanding appraisal techniques, and then choosing a price point that works for the high and low ends. For example, many people begin or end their price at $250,000. Agents make the mistake of appraising a home at $250,000 and then pricing it a little lower. They miss out on the segment of buyers that would be interested in $250,000 or higher.

Know Your Product

Instead of randomly selling any property that comes to you, choose the homes that fit your brand. If you focus on one area or price point, don't accept a property that doesn't fit in with that group. Another benefit is that you will be an expert in your area. You will know the average days a property sits on the market, the competition and the turnover rates for the neighborhood.

Know How to Promote

While you may want to focus on one area of selling, you don't want to be one-dimensional in your promotion. Be willing to experiment and always monitor the results. Know which methods of marketing work best, but don’t stop there. As you learn more about your target buyers, you will find out where they go to search for homes. This gives you an edge on the next property you sell. As you sell homes fast and at a good price, you become recognized as the expert.

When you set the right price on listings that you know well, you will have no trouble promoting your listings and selling the properties. It takes more than entering a property in the MLS listings or placing a sign in the yard to sell a home. Knowing how to price and promote your brand ensures your success.

Chesterfield Hills

Enjoy the distinct design of a modern, upper-class subdivision with Chesterfield Hills in East Lansing. This lovely neighborhood is blessed with native trees that offer natural beauty for the area. Winding roads frame irregular shaped lots to give each property a unique appearance.

Sprinkled among the newer homes, properties from the early beginnings of the area provide an interesting contrast and add character to Chesterfield Hills. A drive through the neighborhood and you might assume that home prices are beyond your reach. However, you will discover a wide range of homes for sale, with affordability for many budgets. Homes begin at around $100,000 and go up to well over $200,000. They also come with a wide range of features and styles with two, three and four bedrooms.

This neighborhood might be a historic area of East Lansing, but it is close to the modern amenities that matter to today's homeowners. It is just a short walk to Michigan State University as well as numerous restaurants, shops, parks and open-air farmer's markets. A community center with a pool enhances the neighborhood.

While this area offers a quiet location for families, it offers easy access to other areas because of its nearness to East Michigan Avenue and Highway 43. Several parks are within walking or driving distance, including Ranney Park and Municipal Park. It is also near to the East Lansing Public Library, East Lansing High School and Glencairn Elementary School.

Enjoy a cup of coffee at the Grand River Coffee Café or grab a pizza from Goombas Pizza. A gym is located nearby and you aren't far from Jet's Pizza, a delicious place that is known for its flavored crusts.

If this neighborhood sounds like a place you could call home, give me a call. Let me know what kind of home you are looking for, and I'll help you make Chesterfield Hills your neighborhood.

Harrison Meadow Park

Harrison Meadow Park is a great place for young professionals. Located close to many amenities and featuring affordable housing, its population is made up of both families and single professionals.

It is located near Henry Fine Park and Whitehills Park and offers a range of housing options. One of the reasons it appeals to younger demographics is due to the affordability of living here. Find single-family homes and condominiums priced under $100,000. Of course, those who are looking beyond starter homes will also find a selection of properties. Homes include two, three or four bedrooms and offer from less than 1000 square feet to well over two thousand square feet of space.

Enjoy your morning coffee at BIGSBY COFFEE or check out the East Lansing Farmer's Market. A night out is as close as Dublin Square or the East Lansing Film Festival. Tamarisk Park is located within the Harrison Meadow Park while Business 69 runs along the southern edge for easy access to other areas. Harrison Avenue and Abbot Road border the neighborhood along the eastern and western sides. It is also not far from Highway 127, which runs north to south.

The East Lansing Public Library is within walking distance and so are the nearby schools, Glencairn Elementary and East Lansing High School. Enjoy fun activities within the neighborhood at Tamarisk Park. It features benches for relaxing, a grill and picnic tables for outdoor picnics, and a basketball court. This small 1.5 acre park has a play field and playground with a soccer field and nature areas for the outdoor enthusiast. One of the highlights is a lovely weeping willow tree that stands in the center of the park.

With a mix of quiet and nearby amenities, Harrison Meadow Park is the ideal place for anyone looking to buy a home. If this neighborhood sounds perfect for you, give me a call and I can show you what is available.