Sunday, November 16, 2014

Combining Emotion and Logic for Your Next Real Estate Transaction


It is a well-known fact that people often buy out of emotion more than logic. This is obvious when you see advertisers appealing to a customer’s emotions for a product. It is true even in purchasing or selling real estate. It is one reason that what people want to buy may be very different from what they need.

Is Emotion Wrong?

At the height of the home-buying process just before the housing industry fell apart, many people were relying on emotions to buy their homes. They found the places they wanted and made the purchase regardless of whether they could afford it or even if it was a sound investment.

While that didn’t prove to be a good way of buying or selling properties. The other extreme doesn’t work either. You can find a house that meets all of your needs and looks good on paper, but you won’t be happy with it if it doesn’t make you happy (appeal to your emotions).

The Importance of Balance

It is important for either buying or selling a home that you combine the two, especially for buyers. The best way to make this a reality is to begin with the logical side. That is why it is a good idea to list your must-haves before you ever go look at a property. Also, take the time to figure your budget and know what amount is the top of your price range. When you go look at properties, stick with these guidelines so that you never lose sight of the practical side of buying a home.

On the other hand, don’t ignore the emotional side. If you see a property that looks good on paper but doesn’t feel like the right place, keep looking. It is unlikely that the home will grow on you in the long-term. Instead, you will be making a monthly mortgage payment on a property that you don’t like.

It has often been said that you will know when you find the home meant to be yours. Just make sure you are looking at only the homes you can afford and it will make sense both emotionally and logically. Contact me to help you find the right home to buy.

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