This Valentine’s Day, rather than give Hallmark your hard earned cash for a cardboard cliché, pour your love into your home. Valentine’s Day is really just an excuse to spread the love after all, so why not direct it towards something that can bring you happiness and alleviate the stress of paying double mortgages or feeling trapped in a home that you’re dying to unload. Follow the 4 tips below and get ready to see the home offers flooding in.
Bake something sweet and savory: This is a “killing two birds,” move because not only have you baked your honey a delicious Valentine’s Day treat, you’ve also made your home more…homey. The smells of baking are bound to draw any buyer into a nostalgia induced buying frenzy. At the very least, the smells will create a warm, inviting atmosphere that buyers (especially those with families) will enjoy.
Set the Stage: Forget mood lighting and rose petals, this Valentine’s Day, get your house ready to sell with an increasingly popular technique called staging. According to a 2011 article on CNN Money, staging can be as simple as rearranging your furniture or as complex as purchasing new fixtures, painting and redecorating all together. The idea is to transform your space to highlight your home’s best features while simultaneously making it very easy for your potential buyer to imagine living in it.
Take It Online: Not to EHarmony or some other dating site, but to the places where buyers go. Think Trulia, Zillow and websites catering to buyers. Make sure that your home appears on these sites with a variety of photos and plenty of home details, otherwise buyers won’t bother contacting you.
Offer Some Freebies: It’s hard to view selling your home as a competition, but in a market where buyers have the upper hand, it is one. Think of those old dating shows where the contestant behind the curtain highlights all of their quirky attributes. If they said the same thing as every other contestant, they wouldn’t stand out and they wouldn’t get the girl. Go the route of the underdog and offer some incentives to set your home apart. Offer to pay for closing costs, have your yard professionally landscaped or throw in a flat screen TV. You never know what perk will be the one to hook your buyer, so get creative.
If you're buying or selling a home in East Lansing, Okemos or the Greater Lasning areas in Michigan and need some more tips or just want to find out what's available, get in touch with me. If you're looking for the biggest and bestest Valentine's Day gift of all time, check out my current property listings and give your sweetie a present that they will not soon forget. 
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