It takes a complete strategy to market a
home successfully. When applied correctly, they get the results that you want
in the shortest time frame. Here are the strategies that seller's agents
employ.
Know the Right Price
Realtors must know the art of pricing to
ensure that the home appeals to the most buyers. This means understanding
appraisal techniques, and then choosing a price point that works for the high
and low ends. For example, many people begin or end their price at $250,000.
Agents make the mistake of appraising a home at $250,000 and then pricing it a
little lower. They miss out on the segment of buyers that would be interested
in $250,000 or higher.
Know Your Product
Instead of randomly selling any property
that comes to you, choose the homes that fit your brand. If you focus on one
area or price point, don't accept a property that doesn't fit in with that
group. Another benefit is that you will be an expert in your area. You will
know the average days a property sits on the market, the competition and the
turnover rates for the neighborhood.
Know How to Promote
While you may want to focus on one area of
selling, you don't want to be one-dimensional in your promotion. Be willing to
experiment and always monitor the results. Know which methods of marketing work
best, but don’t stop there. As you learn more about your target buyers, you
will find out where they go to search for homes. This gives you an edge on the
next property you sell. As you sell homes fast and at a good price, you become
recognized as the expert.
When you set the right price on listings
that you know well, you will have no trouble promoting your listings and
selling the properties. It takes more than entering a property in the MLS listings
or placing a sign in the yard to sell a
home. Knowing how to price and promote your brand ensures your success.
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